He now hosts The Problem with Jon Stewart, which debuted on Apple TV+ in September. The first special also won the 2019 Emmy for Outstanding Variety Special (Live).Īs for Stewart, he is best known for hosting The Daily Show from 1999 to 2015. Jamie Foxx, Marisa Tomei, Ellie Kemper, Anthony Anderson, Sean Hayes, Kevin Bacon, Justina Machado, Andre Braugher, Wanda Sykes, Ferrell, Washington, Viola Davis and John Amos are among the stars who have participated. The 2019 special recreated episodes of All in the Family and The Jeffersons, while the 2020 special featured episodes of All in the Family and Good Times. "People are not expecting them, so it's fun.The first two Live in Front of a Studio Audience specials were big hits for ABC. "They played really well at rehearsal last night," he said. Kimmel was feeling good about the decision to take a risk with the advertisements after airing them during a run-through ahead of the live broadcast. In addition to the brand spots, ABC produced '80s-inspired promos for its current shows that aired during the special.įor viewers who may have missed the live broadcast, the advertisements will play as part of the on-demand version of the show available on Hulu Wednesday morning. It's a lot of work but it just adds so much richness to the show." So hopefully this will be something that we do every time. "Everybody felt like this was a really unique opportunity to do things in a slightly different way."Īdded Kimmel, "I can only think of the Super Bowl and maybe the Oscars where people are looking for the commercials. "Really everybody was into it," Reynolds said. "We've always worked pretty well under the gun," Reynolds said, adding that the short turnaround time "gave this opportunity to not overthink it or get in our own way."Ī big piece of the puzzle was getting the brand partners on board. Though Reynolds and Kimmel had been concocting the plan to create these advertisements together for some time, the majority of the work - spearheaded by Maximum Effort president George Dewey and Kimmelot head of marketing and Wheelhouse Labs president Dan Sanborn - came together in the month ahead of Tuesday's broadcast. "This Old House" host Bob Vila makes an appearance in an ad for Kool-Aid when he shows up to repair a wall that the Kool-Aid Man has iconically busted through. Ribeiro, who played Carlton Banks on "The Fresh Price of Bel-Air," stars in the majority of the ads, which also feature appearances from Jennifer Beals and David Leisure as well as voiceovers from Nina Blackwood, Alan Hunter, and Robyn Lively. The 30-second spots - directed by Maximum Effort's Bryan Rowland - were designed to fit in with the '80s look and feel of the broadcast. "I wanted to work with somebody who really understands comedy, because a lot of these commercials are commercials first and funny second," said Kimmel, adding that Maximum Effort makes "some of the most creative and clever stuff that I see." "When both Jimmy and I grew up, the ads were something you couldn't really skip, so they were something you actually talked about, for better or worse," added the "Deadpool" star, whose Maximum Effort production shingle ultimately teamed with Kimmel's Kimmelot to create six '80s-inspired advertisements for brands Kraft Heinz, Jack in the Box, and Aviation Gin that aired throughout Tuesday night's 90-minute broadcast. "I love everything about '80s advertising," Reynolds told Insider ahead of the broadcast, adding that he'd been talking to Kimmel about creating period commercials since the first installment of the "Live" franchise aired in 2019 featuring "All in the Family" and "The Jeffersons" reenactments. The Oscar Mayer spot arrived on ABC's airwaves some 30 years later thanks to a partnership between Jimmy Kimmel and Ryan Reynolds that was cooked up specifically for the special, which featured A-listers including Kevin Hart, Jennifer Aniston, and Gabrielle Union in live reenactments of episodes from 1980s sitcoms "Diff'rent Strokes" and its spinoff, "The Facts of Life." Viewers who watched television in the 1980s might have caught the reference to the iconic Calvin Klein ad starring a young Brooke Shields. He looks at the camera and says that "nothing" comes between him and his Oscar Mayer. Partway through ABC's primetime special broadcast "Live in Front of a Studio Audience," national audiences saw a commercial featuring the actor Alfonso Ribeiro, who lounges in a pair of dark-wash denim jeans while holding a hot dog. "I wanted to work with somebody who really understands comedy," Kimmel said of the partnership.The 30-second commercials feature products from Kraft Heinz, Jack in the Box, and Aviation Gin.Jimmy Kimmel tapped Ryan Reynolds' Maximum Effort to produce 1980s-inspired ads for "Live in Front of a Studio Audience.".Account icon An icon in the shape of a person's head and shoulders.
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