![]() ![]() “With our track record of introducing first of a kind experiences onto Roblox, we’re excited to be working with our licensor partner to drive Monster Jam into the metaverse.” “Spin Master’s Monster Jam toy line stimulates play beyond the performances fans know and love, and now existing and new fans can engage with the brand in an action-packed immersive experience,” said Yves Saada, Spin Master’s director of Interactive Marketing. “This not only allows players the ability to race and compete Monster Jam’s most well-known trucks, but also get behind the wheel of new and never-before-seen trucks.” “We are very excited to be bringing the adrenaline-charged world of Monster Jam to Roblox for the first time in partnership with Gamefam,” said Jeff Bialosky, senior vice president of Global Sponsorship and Licensing for Feld Entertainment, the producer of Monster Jam. Players can also visit the Monster Jam Event Shop at any time to claim trucks. Players can then navigate to either the racing stadium, featuring a figure-eight racetrack that can host up to 15 players at once, or the freestyle stadium, complete with Monster Jam’s signature freestyle pods, ramps, and crush buses. When entering the experience, users drive to the Monster Jam Garage which serves as a portal to the Monster Jam stadiums. ![]() Each truck is decked out with Monster Jam custom BKT tires, providing players with the traction needed to crush the competition. In addition, fans can also unlock Jurassic Attack, Sparkle Smash, Swine N Dash, and Radical Rescue. ![]() Throughout the monthlong integration, players will have the chance to win some of Monster Jam’s most popular trucks including Megalodon, El Toro Loco, Max-D, Bakugan Dragonoid, Lucas Stabilizer, Monster Mutt Dalmatian and Dragon. The partnership with Monster Jam, brokered by Gamefam’s exclusive advertising partner, WildBrain Spark, allows for fans of both the game and the brand to unlock and race Monster Jam trucks.Įach Roblox user entering the Monster Jam integration for the first time will automatically unlock the legendary Grave Digger truck to begin competing with fellow players. In Car Dealership Tycoon, meanwhile, players build and customise their own car dealership as they participate in activities like driving, racing and more. Monster Jam is billed as ‘the most approachable, family-friendly sport in the world today’, and benefits from a community of loyal, lifelong fans across the globe who crave bigger, faster and louder experiences in the world’s most famous stadiums and arenas. The Monster Jam integration runs until 28th November. ![]() The campaign first kicked off on 28th October 2022 and garnered more than 9.3m global engagements in the first weekend. Alongside Spin Master, Monster Jam’s global toy partner, and Roblox developer Gamefam, the larger-than-life Monster Jam brand has made its way into the leading car game on Roblox for a 4-week integration. Monster Jam, the most action-packed motorsports experience for families in the world today, has announced its first ever foray into the metaverse. A new partnership with Spin Master and Gamefam means the motorsport brand Monster Jam is roaring onto the gaming platform Roblox for the first time ever. ![]()
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